![]() ![]() In 2006, over 30,000 metric tons of ube were harvested. The newsletter Meryenda, which explores Filipino foodways, describes the struggles Filipino farmers face in meeting global ube demands. The shortage we’re feeling at Trader Joe’s may also be traced back to a shortage in the Philippines, as well. Ube halaya, which is a jam made from the purple tuber and condensed milk, can be added to desserts or just eaten as a snack. You can find ube in the form of ice cream, which typically crowns the Filipino sundae known as halo-halo in cookies like crinkles and polvorons and in cakes. An employee at a different New York City location told me that the stock only lasted around two weeks. “Usually, we make orders for the day and receive deliveries every day, but the ube just continued to sell out and it’s finished for the season,” a Trader Joe’s employee in Brooklyn relayed. The quest for Trader Joe’s purple-tinged goods remained a challenge. My editor in Baltimore also couldn’t find a single ube item at her local Trader Joe’s. I then visited three different Trader Joe’s in the New York city area the ube desserts remained elusive. On a trip home to California, I managed to scoop up a box of the tea cookies, but the other two items were sold out. Their latest iteration in their lineup of ube snacks is a spread, fit for smearing on toast or adding to puff pastry. Since that initial launch, Trader Joe’s has also released an ube mochi pancake mix, as well as boxes of ube tea cookies. Ube, the purple yam that hails from the Philippines, first hit the freezer chests of the beloved grocery store chain in 2019 in the form of ice cream. Make the Japanese milk bread dough and let it proof in the fridge overnight.It’s impossible to track down any of the Trader Joe’s ube products. It can be kept in the fridge for about 5 days and in the freezer for about 2 – 3 months. This isn’t necessary, but lends a more vibrant purple color to the ube halaya. To get a more vibrant purple color, you can add some dark purple coloring, or preferably ube flavoring (ube extract), which has coloring as well. The color will be different, but it’ll still taste delicious! If you can’t find ube, you can use purple sweet potato or even regular sweet potato to make sweet potato jam instead as well. You can also use frozen ube purple yam to make ube jam, OR if you’re lucky enough to find it fresh, that would be fantastic too. You can also buy ube halaya from Filipino grocery stores or online. You can find the recipe for ube halaya / ube jam here. This won’t be necessary for instant yeast. But make sure to activate the yeast first if you’re using active dry yeast. You can also use instant yeast or active dry yeast. It’s obviously easier than kneading by hand. ![]() This will add a very milky taste to the final bread. Use milk (either cold or warm) to make the tangzhong, and warm milk to make the dough. ![]() So you don’t need to add another room temperature proofing. I’m skipping the room temp proof because these bread rolls will be proofed TWICE in the fridge, and one last time before being baked. ![]() You may find that the dough still doubles in size in the fridge, but even if it doesn’t, don’t worry. However, once you’ve made the dough, skip the first proof at room temperature, and allow the dough to proof in the fridge overnight instead. To make the bread, follow the recipe that I have shared here. The dough is soft to work with, so I prefer to chill it overnight so that it’s easier to shape and cut. They make the most amazing bread rolls (as you can tell from all my reader reviews), so it made sense to make swirled ube bread rolls with that dough. I use my own Japanese milk bread recipe to make these ube rolls. I’m also going to share how you can turn these into overnight ube bread rolls, so that you have minimum prep work in the morning before baking them for breakfast. You can also make this with store-bought ube halaya, but I’ll always prefer my homemade version! The ube filling is a homemade ube halaya (or ube jam). These ube bread rolls are made with a pillowy soft Japanese milk bread. What’s my most favorite way you ask? Out of the bottle, straight into my mouth. My second favorite way to eat ube halaya is actually these pretty swirled ube bread rolls. I could slather that delicious goodness on anything and call it a meal. You may already know about my slight obsession with ube halaya. That bright purple and flavorful filling and the pillowy soft bread roll will brighten any day! Fluffy milk bread swirled with homemade sweet ube halaya, perfect for breakfast! Ube bread rolls with a delicious swirl of ube halaya. ![]()
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